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Contact:
jay.luis@betalasermike.com
Jay Luis
Marketing Manager
Beta LaserMike Inc.
8001 Technology Blvd.
Dayton, OH 45424
937-233-9935

Beta LaserMike Appoints Randy Luffman as Vice President of Global Sales

Veteran sales and marketing leader reinforces commitment to supporting customers around the globe.

Dayton, Ohio – October 9, 2012 – Beta LaserMike, a leading provider of precision measurement and control solutions, today announced that Randy Luffman has joined the company as Vice President of Global Sales. Mr. Luffman will be responsible for further expanding worldwide sales for Beta LaserMike’s line of gauging and testing systems. The company’s regional sales directors will directly report to Mr. Luffman.

Mr. Luffman comes to Beta LaserMike from RedZone Associates where he was Managing Partner for the company’s business of designing, recruiting, training, and leading sales organizations for B2B clients. Previously he was the Global Sales Vice President and General Manager for MarketSource, a B2B sales and marketing services firm with fortune-level clients such as Hewlett-Packard, IBM, Cisco, AT&T, Nortel, Samsung, Siemens, Lenovo, Ricoh, and Ashland. Mr. Luffman also held the position of Director of Global Sales and Technical Service for Agilent Technologies. Mr. Luffman began his career at Hewlett-Packard, where he served in roles of increasing responsibility ultimately leading to the position of Senior Sales and Marketing Manager for the Americas and EMEA.

“Randy brings a wealth of experience and an impressive track record in channel development and global sales growth,” said Ken Wright, President of Beta LaserMike. "He has extensive knowledge of technical sales leadership and possesses a strong background in general management. This is important as we continue to expand our commercial footprint across international markets for measurement and control solutions.”

Mr. Luffman holds a bachelor's degree in Chemistry from East Carolina University and has obtained an Executive MBA from Harvard Business School.